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Amica Indonesia featured two articles from the opening of Fashion Nation 2012 and Spring Beauty Festival 2012, in which Sapto Djojokartiko participated for both event, on their latest issue.

You may click the links to view the complete runway images from the opening night of Fashion Nation and Spring Beauty Festival that was held earlier this March and April respectively.


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Some of the backstage images from Sapto Djojokartiko Bride and Evening Collection 2012-2013 photographed by Ve Dhanito are featured on Damn! Inc‘s blog on Thursday, May 03rd.

Thank you Damn! Inc.

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The 2012 lookbook of Sapto Djojokartiko is featured on fashionising.com on Wednesday, May 09th post.

Thank you Fashionising!

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The 2012 lookbook of Sapto Djojokartiko is featured on designscene.com on Monday, April 30th post.

Thank you Design Scene!

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Below are the excerpts from the “Designer Profile” article that was published in the April 2012 issue of female Indonesia with the accompanying editorial and Sapto Djojokartiko’s picture photographed by Daniel Kampua and Yuan Reva.

Selain dikarenakan pembawaan pribadinya yang humble dan down to earth, Female mengagumi Sapto Djojokartiko karena tak pernah segan berbagi cerita mengenai karya, inspirasi, dan pengalaman hidupnya.

f: Sebagai kota kelahiran, apakah Solo membawa banyak pengaruh bagi karya-karya Anda?
SAPTO: Bagi saya Solo adalah kota dengan history panjang. Solo kaya akan culture, adat istiadat, kebiasaan, dan ritual yang secara tidak langsung menyerap ke dalam pribadi saya, dan membawa pengaruh bagi saya serta memberi inspirasi dalam berkarya.

f: Selain culture dan art, apakah ada hal lain dari kota Solo yang menjadi inspirasi terhadap rancangan Anda?
SAPTO: Sebenarnya Solo bukan inspirasi, tapi lebih tepatnya membentuk cara berpikir saya dalam berkreasi. Inspirasi saya bisa datang dari mana saja. Culture Indonesia yang bermacam-macam, budaya asing, atau imajinasi pun bisa saya jadikan inspirasi. Namun, cara berpikir saya mengenai filosofi, adat istiadat, dan kebudayaan Solo itu bisa menjadi sebuah ide untuk saya.

f: Mungkin ada pengaruhnya dengan kehidupan Anda yang lahir dan dibesarkan di sana?
SAPTO: Betul. Sejak kecil saya sudah terbiasa dengan ritual-ritual, atau apapun yang memiliki unsur magis yang telah menjadi budaya dan suatu kebiasaan masyarakat Solo.

f: Artinya, bisa dikatakan pengalaman masa kecil, kebiasaan, dongeng, cerita rakyat, dan kehidupan tradisional lainnya ikut membentuk pola pikir Anda dalam menghasilkan karya?
SAPTO: Iya, betul.

f: Apakah arti fashion bagi Anda?
SAPTO: Bagi saya fashion adalah sebuah style. Fashion tidak selalu sebuah tren. Lebih kepada pembentukan karakter, eksplorasi diri, dan keberanian mencoba sesuatu. Yang membuat saya berpikir bahwa hal-hal yang membuat seseorang nyaman merupakan sebuah signature dan menjadi personal style bagi mereka.

f: Material apa yang digunakan dalam koleksi terakhir ini?
SAPTO: Dalam koleksi ini saya mencoba menginterpretasikan ukiran-ukiran yang terinspirasi dari ukiran Bali dengan bordir, sequins, dan warna yang digunakan gold, silver, hitam, mauve, dan bronze.

f: Hal apa yang membuat Sapto mencintai fashion?
SAPTO: Itu semua melalui proses. Dari kecil saya suka menggambar. Saya menemukan bahwa sekolah fashion itu tidak selalu mendidik seseorang jadi desainer. Awalnya saya mencoba beberapa pekerjaan yang berhubungan dengan fashion, tapi bukan mendesain. Baik stylist, wardrobe, atau pun costume designer. Buat saya itu adalah hal yang menyenangkan tapi saya tdak merasakan chemistry. Dan setelah saya menjalani semua, ternyata interaksi saya dengan klien, proses untuk membuat baju dari ide menjadi kreasi yang membuat saya merasa tertarik. Dimulai dari ide, lalu proses secara teknis dan waktu yang dibutuhkan. Hal inilah yang membuat saya tertantang.

f: Melihat koleksi Anda tahun 2009-2010 terdapat kesan dramatis, misterius, dan kaya sentuhan nature. Apakah itu merupakan gambaran Anda tentang seorang wanita?
SAPTO: Saya senang sosok wanita yang tidak terduga atau tidak tertebak dalam bergaya. Di bayangan saya, saya mencoba menampilkan wanita bergaya klasik, tapi tetap update. Atau dengan kata lain orang yang tidak ‘berteriak’ tetapi cukup ‘berbicara’.

f: Apa yang menjadi inspirasi Anda di koleksi ini?
SAPTO: Inspirasi-nya berasal dari Kisah Calon Arang, sebuah cerita rakyat asal Bali, yang kemudian saya kembangkan.

f: Bagaimana harapan Anda sebagai salah satu desainer Indonesia terhadap dunia fashion di Indonesia?
SAPTO: Saya optimis terhadap dunia fashion di Indonesia. Masyarakat Indonesia sudah semakin aware terhadap apa yang mereka butuhkan, tidak sekedar mengikuti tren yang ada. Hal ini menurut saya adalah hal yang positif untuk perkembangan industri fashion di Indonesia.



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Here’s a snap from an article of Sapto Djojokartiko in Fashion Nation 2012 opening night (the fashion show held on Wednesday, April 11th) that was published in Jurnal Nasional on Sunday, April 22nd 2012.

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Below are the excerpts from the article published in the April 2012 issue of Jakarta Post Weekender:

This heavily tattooed designer has been praised for the meticulous craftsmanship and elaborate designs that have made him a “rock star” in the local fashion scene. The winner of Elle Indonesia‘s “Best Designer Award” in 2011, Sapto graduated from the prestigious ESMOD fashion school in 1998. Despite his self-confessed life-long love affair with the world of fashion, Sapto forged a career climbing the industry ladder as a costume designer, stylist, illustrator and makeup artist. Today, he is one of the most sought-after designers, with collections that always wow audiences.

In high school, I was already a pretty good illustrator. I would draw people dressed in stylish costumes, which I had designed on paper. And I knew early on what I wanted to be when I grew up, but I didn’t know what to do about it. Because I was raised in Solo, I had little idea what was required for a person to become a fashion designer. Luckily, I entered some design contests and won some prizes. After high school, I received a scholarship to study fashion at ESMOD, and there my journey began.

I got into designing bridal collections unintentionally. When my friend and I decided to turn our love of design into a business, the first order we received was a bridal gown. Our client loved it so much, she began to spread the word and people started coming in and ordering more bridal wear. But with this type of design, it’s important to remember that our role in the process is merely to facilitate our clients’ desires in creating their dream wedding dress. Ever since I was a child I have been mesmerized by weddings, and I really enjoy designing wedding dresses.

I think Indonesian designers have what it takes to compete on an international scale. But the problem is that the talent alone won’t get us to the competition. We need a good sense of business, as well as a great marketing strategy. Because you can’t go out there and compete with the best of them without having a definite plan about where you are heading in your design and business. It’s one thing to create something unique and amazing; it’s quite another to market and make actual money out of it. So the question is not whether it’s important for Indonesian designers to go international; it’s whether we can get the necessary support to get us there.

Trends are not created on the spot. It takes quite a bit of time to study the market and establish what is going to be trendy and when. I think local designers should be more creative in updating our styles, because we can’t always look to other countries. Some design elements are very specific in their country of origin, such as fur. If it’s fur season somewhere else, it doesn’t mean it has to be fur season here. You can’t wear fur when the weather is as hot and humid as it is in Indonesia.

We have to explore the elements of design beyond fashion and textile, as well as batik and ikat fabric. Indonesia has more variety than that. And if we are only focusing on traditional fabric, it would be difficult to produce ready-to-wear items, which require an incredible amount of fabric. Perhaps, instead of the traditional batik, we could start with print batik. So what I’m aiming for right now is, rather than being very, very specific with the material and design, I’m looking to create something that appeals to the mass market.

Indonesian fashion is moving toward more colorful designs: pink, brown, gold, yellow mustard, etc. For me, the Indonesian fashion industry is growing as rapidly as it is now because the local market is a lot smarter today. They know what they want and they are very knowledgeable. My plan for the Indonesian fashion industry is to challenge myself by exploring more deeply what I can contribute to the market. I believe that the market is smart enough to demand more variety; rather than looking at only one specific brand, we are now venturing out into a variety of brands and designs that best represent our styles.

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